we help you simplify your wardrobe—so you can focus on things that truly matter.
Our timeless merino wool clothing is a neutral canvas for endless creativity.
our values
live simply
More stuff doesn’t equal more happiness.
consume carefully
Thoughtfully building a “quality over quantity” wardrobe.
do good
Together, let’s leave this world better than we found it.
we love wool
Merino wool is the foundation of our brand. It’s naturally soft (not scratchy!), temperature-regulating, quick drying, and odor resistant.
More about merino
OUR MATERIALS
thoughtfully innovative
We develop smart blends that enhance the durability and performance of our product.
Shop by fabric
OUR COMMITMENTS
we do sustainability differently
We’re committed to sharing our progress in building a more sustainable apparel company. Learn more about our long-lasting products, recyclable packaging, and unique perspective on owning less.
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OUR CHALLENGES
wear a wool& dress for 30 or 100 days
“This challenge has really helped me to reduce my closet further. I will choose quality over quantity any day of the week.”
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OUR COMMUNITY
“the nicest place on the internet”
Our welcoming Facebook group is a place for past, present, and aspiring wool& customers to encourage and inspire each other.
Join the communitymore to explore
our team
We’re a small (but growing!) team based in Portland, Oregon.
our journal
We share brand stories, styling inspiration, and helpful resources.
our products
Browse our most popular items.