we help you simplify your wardrobe—so you can focus on things that truly matter.

Our timeless merino wool clothing is a neutral canvas for endless creativity.

our values

live simply

More stuff doesn’t equal
more happiness.

consume carefully

Thoughtfully building a “quality over quantity” wardrobe.

do good

Together, let’s leave this world better than we found it.

we love wool

Merino wool is the foundation of our brand. It’s naturally soft (not scratchy!), temperature-regulating, quick drying, and odor resistant.

More about merino

OUR MATERIALS

thoughtfully innovative

We develop smart blends that enhance the durability and performance of our product.

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OUR COMMITMENTS

we do sustainability differently

We’re committed to sharing our progress in building a more sustainable apparel company. Learn more about our long-lasting products, recyclable packaging, and unique perspective on owning less.

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OUR CHALLENGES

wear a wool& dress for 30 or 100 days

“This challenge has really helped me to reduce my closet further. I will choose quality over quantity any day of the week.”

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OUR COMMUNITY

“the nicest place on the internet”

Our welcoming Facebook group is a place for past, present, and aspiring wool& customers to encourage and inspire each other.

Join the community

more to explore

our team

We’re a small (but growing!) team based in Portland, Oregon.

Meet the team

our journal

We share brand stories, styling inspiration, and helpful resources.

Read the journal

our products

Browse our most popular items.

Shop Best Sellers