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The Fiona:

"All you need

in a dress."

merino wool allows us to live with less and do more of the things we love.


wearing merino comes with advantages

wrinkle resistant
temperature regulating
quick drying
naturally soft
odor resistant

what they're saying

“This dress is literally my ideal dress. If I could sew and make my own dresses, this is what I would make. And it has POCKETS!! It really is perfect. Release it in a few more colors and I will replace my entire wardrobe with these

Amy (Willow Swing Dress)

“I love this dress. It is made from beautiful wool and is stunning in its simplicity; the perfect combination of form and function.

Kari (Sierra Tank Dress)

“The material is soft and flowy and the dress is surprisingly warm when it is cold and cool when it's hot. I'm a merino fan now.

Dorien (Rowena Swing Dress)



See how other customers around the world are wearing and styling their merino dresses. And send us your photos to be included!



Can we entirely change the way we think about clothing?

3,000 women have now completed our 100 Day Challenge. Learn more and become one of them.



Ava's Styling Diary

See how one of our 100 Day Challenge participants styles her Rowena Swing Dress, highlighting ten of her favorite looks.