Spend €150+ and choose between a merino scarf or underwear—while supplies last.

Shop our only holiday promotion

we design the most wearable items in your wardrobe.

Made from our favorite natural material, merino wool.

the benefits are real

Merino wool is the foundation of our brand—no other material has so many benefits.

More about merino
  • naturally soft
  • quick drying
  • breathable
  • temperature regulating
  • wrinkle resistant

shop our best deal of the year.

Get a free pair of underwear or scarf for every $150 you spend—while supplies last.
This is our only holiday promotion.

Black Friday Event

best sellers

100 day challenge

Over 8,000 people have completed our 100 Day Challenge—together, let’s change the way we think about clothing.

Read more 100 day challenge

join the community

Our official Facebook group has been called “the nicest place on the internet.”

Read more join the community

sustainable progress

Learn about our supply chain and how we do sustainability differently.

Read more sustainable progress

dress silhouettes

’tis the season for giving

Looking for the perfect merino gift? Explore our holiday gift guide.

Shop the gift guide

travel easy with merino

Merino is perfect for travel—so skip the checked bag and get on with your adventure.

Learn more
  • Other wool clothing companies just cannot compete with the quality, workmanship, cut, and fit that wool& provides. I’m blown away.
    Ariel E.
  • It’s absolutely freeing to wear a dress so comfortable, so stylish, and so often that I can find time and energy for new adventures.
    Christine A.
  • Perfect for travel! Super comfortable on the plane. Packed small and didn’t wrinkle. Didn’t smell, kept me cool, dries quickly. But most of all, it is pretty and versatile too.
    Monica H.

tops

shop by fabric

We offer a variety of fabrics—each one using merino wool as their foundation.

Shop by fabric

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Share your style @wool.and