we design the most wearable items in your wardrobe.
Made from our favorite natural material, merino wool.
the benefits are real
Merino wool is the foundation of our brand—no other material has so many benefits.
More about merino-
naturally soft
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quick drying
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breathable
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temperature regulating
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wrinkle resistant
best sellers
100 day challenge
Over 7,000 people have completed our 100 Day Challenge—together, let’s change the way we think about clothing.
join the community
Our official Facebook group has been called “the nicest place on the internet.”
sustainable progress
Learn about our supply chain and how we do sustainability differently.
travel easy
Merino is perfect for travel—so skip the checked bag and get on with your adventure.
Shop new arrivals
shop by fabric
We offer a variety of fabrics—each one using merino wool as their foundation.
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