I purchased Rowena on a recommendation from a neighbor who also had one. I am very pleased. It is comfortable, can be styled up or down, washes easily and feels luxurious.

I have 6 wooland dresses - 4 sierras and 2 Rowena. I love the dresses I have but very disappointed to receive a dress in this condition. I wonder where the quality control is in the company- previous sierras arrived with multiple snags inside and one had pockets at different height.. I think I could overlook one incident. If they could resolve the manufacturing to ensure dresses are cut correctly do they don’t start twisting after a few washes. I have many merino baselayer that are years old and never twist although some newer ones do so I believe it is manufacturing problem. Ditto with this dress either cut from second rate fabric or has been subjected to several incidents before packing to cause all the snags- this doesn’t give me confidence in the fabric going forward. I really want the company to look at this issue properly as I would highly recommend them if the quality was consistent. They are not cheap dresses and quality is disappointing.

Bought this several months back. I did 100 day challenge in Sierra, then got a Sierra for my reward dress and love them, but decided I wanted long sleeve for winter months. Rowena was also not my first choice for a long sleeved dress, but my choice seemed permanently out of stock. When dress arrived seemed thinner than i was expecting, and really didn't think I would like it, but thought would work for autum and spring. Well I have lived in it over UK winter, and still good as new. Rapidly also becoming my go to for a hot sunny day, as it covers my arms and is suprisingly cool. Love it so much that I am getting a bonus at work this month so just here looking to buy a second.

Nice colours. Okay fit! But static is annoying and the worst part :( I wore it once and it needed washing. So sad. I bought two as I thought I had finally found MY dress! But sadly the cost did not reflect in the product and it was a bit of an anti climax.

I subscribed with this dress for the 100 days challenge, today I can say after 19 days that the dress is super comfortable, and I can wear it for work just like for the playground. I just washed it once which went fast and easy. It really needs to be washed rarely, airing is perfect against odors. The fit is a bit loose and loosening further, so with this fabric I would suggest to size down if you are between two sizes. However, a wrap belt is also a great solution once you prefer a more fitted look, thus a swing dress opens up the full range of options. The color is the most beautiful I own (burgundy and coral end on end).

Don't wait on Pine, it's beautiful!

Unfortunately I fall in between sizes with Rowena. Once the Medium has been worn for a couple of days, it's so stretched out and baggy. But with the Small, it's very tight in the shoulders and I don't know how long it takes to remedy that, or if stretching it is compromising the quality of the dress....? But Pine, so swoon 🫠

Rowena gave me the opportunity to feel both beautiful and comfortable. Swing fit is truly flattering and I absolutely love the inseam pockets. The sleeves fall short of full length though.
The signature jersey is light, soft and falls beautifully, however I feel that I sweat in it more than in 100% merino. Its odor resistance (or rather the ability to release the odor when properly ventilated) is exceptional - I came from a family outing smelling like an ashtray, and after a night on hanger, the horrible stench was totally gone. I still haven't machine washed the dress - got through the whole 30 days challenge with spot cleaning, letting it breathe overnight and gentle hand wash.
The only annoyance is that the shoulder seams are not the same length on both sides - the difference is less than 1 cm but it causes one bra strap to always stick out.

Just love this dress. I already have Maggie and decided to invest in a long sleeved dress for the winter. I have worn it most days - so versatile, smart, comfortable and easy to care for. Marionberry is a lovely colour and has been easy to accessorise. Absolutely love it.

I bought the Rowena dress in Marine blue and fell in love with its versatility, especially in temperature regulation. Winter cold for me is difficult to manage, even with layers, but the dress was surprisingly warm enough with 1 base layer. This is my 2nd dress from Wool& and I'm thinking of getting another one. :-)

Thin, light, warm when it's cold, comfy when it's warm, doesn't need a lot of washing, great relaxed fit, easy to dress up or down with accessories. Oh. It's my third colour of the exaxt same model. I rarely wear anything other.