Do Good

Do Good

DO GOOD

Do good is one of three core values at our company, and we strive to embody this value whenever we can. Our customers remind us to do good on a daily basis. We see it in our Facebook Group, where the idiom “kindness begets kindness” is practiced all the time.

As a thoughtful brand that is built around the premise of “slow fashion,” our goal is to offer quality merino items at a fair price. The concept of marking items up, in order to later discount them and encourage impulse buying, doesn’t help us accomplish our goal of mindful consumption.

So rather than running a flash sale or promotion for BFCM (Black Friday Cyber Monday), we’ve chosen to contribute a portion of our sales to an organization who can use the funds in a meaningful way.

 

2024 CONTRIBUTION

Every year we select a new cause to contribute to during the holiday season. In 2024, we donated $10,000 to Global Fund For Children to support their mission of: "building a world where all children and young people are safe, strong and valued."

We chose Global Fund For Children because we appreciate the work they do all over the world to build a vibrant and equitable future on a healthy planet. Examples of projects that Global Fund for Children is funding include: working towards ending exploitation and trafficking in South Asia, promoting gender justice in West Africa, and ensuring children have equal access to education in Central America. Global Fund for Children provides flexible funding at the community level to address the complex and unique challenges that young people and children face around the world.

 

Our Donation History

  • November 2018 wool& launched

  • November 2019 Girls on the Run

  • January 2020 Red Cross Disaster Relief and Recovery of Australia

  • April 2020 Mask making initiative via North St Bags

  • November 2020 Girls Who Code

  • November 2021 Contribution to special Wellness Break Room with our factory partner in Korea

  • November 2022 NOMI Network

  • November 2023 Employee Contributions

    We empowered each wool& team member to donate to support a cause of their own choosing. We split $10,000 amongst our 30 full time employees and contractors so each team member could contribute $335. We recognize that our dynamic cast of team members are all involved in their local community and have values that range from social justice, animal welfare, climate change, economic development and much more; as a company we support our team in making an impact in the channels that mean most to them.

  • April 2024 Team volunteer day at Rosehaven

  • October 2024 Wool clothing donation to Hurricane Helene relief efforts at Mediation and Restorative Justice Center

  • November 2024 Global Fund For Children